The staff of Apple Honda in the dealership's showroom Thursday, Oct. 1 for the kickoff of Apple Honda's annual pink campaign for breast cancer awareness month. Photo: Peter Blasl

Apple Honda in Riverhead has launched its annual breast cancer awareness campaign, turning its showroom pink and pledging to donate $50 for each new car sold. The company has a goal of raising $5,0000, with all proceeds being donated to the North Fork Breast Health Coalition, a local breast cancer support and awareness organization.

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Peter Blasl is an award-winning photographer and newshound who chases breaking news when he's not busy selling ads for the LOCAL websites. He’s a lifelong Riverhead resident, nature-lover and avid fisherman Email Peter